Happy Sunday! Welcome back to SUNDAYS & BUSINESS. This week features Esther Adamson Founder and COO at Summit Group, with three easy-to-implement tips on How To Generate Leads On LinkedIn.
Be the expert.
They say content is king, and they’re not wrong! Posting valuable content on LinkedIn daily is a simple way to show potential customers you’re an expert. Mix up the posts – Long and thoughtful, short and concise, fun and friendly!
Grow your network daily.
Connecting with potential clients is essential because:
1) Connections will see your valuable content.
2) You can easily message connections and offer your services.
Tip: Use the LinkedIn Search tool with advanced filters to find people in your target market.
Use an effective messaging strategy.
Cold pitching works! Here are a few tips:
- Only message your target market
- Keep it short and be clear on your offering
- Don’t send a bunch of annoying follow-up messages
- If they show interest, take the conversation off LinkedIn.
We hope you found this week’s episode insightful and helpful.
Stay tuned for more exciting guests featured on SUNDAYS & BUSINESS and their expert advice on various professions and industries.
Want to be featured in an upcoming episode? Email us at marketing@fridayapp.com.
Have a successful week ahead!
Pincus Schiff is a payroll software specialist at Friday App, where he helps businesses simplify payroll, stay compliant, and automate their workflows. He writes about payroll best practices, compliance, and the latest in workforce technology.
