Happy Sunday! Welcome back to SUNDAYS & BUSINESS. This week Ephraim Grunfeld, Yiddish Copywriter, shares his insights on The Magic of Copywriting.
Who’s Your Target?
Before brainstorming concepts for ads or campaigns, it's essential to consider the target audience. Sometimes, great ideas may abound, but they may not be relevant to the specific audience targeted in the campaign.
Information Gathering
The next step is to gather comprehensive information about the company or service and compile a list of its specialties and unique features. This provides a solid foundation for writing persuasive copy that sells.
Keeping Clarity Amidst Creativity
In the whirlwind of creativity, it's easy to lose focus on the ad's core message. After writing, ask yourself: Will the message come through loud and clear?
We hope you found this week’s episode insightful and helpful.
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Have a successful week ahead!
