Happy Sunday! Welcome back to SUNDAYS & BUSINESS. This week features Esther Adamson Founder and COO at Summit Group, with three easy-to-implement tips on How To Generate Leads On LinkedIn.
Be the expert.
They say content is king, and they're not wrong! Posting valuable content on LinkedIn daily is a simple way to show potential customers you're an expert. Mix up the posts - Long and thoughtful, short and concise, fun and friendly!
Grow your network daily.
Connecting with potential clients is essential because:
1) Connections will see your valuable content.
2) You can easily message connections and offer your services.
Tip: Use the LinkedIn Search tool with advanced filters to find people in your target market.
Use an effective messaging strategy.
Cold pitching works! Here are a few tips:
- Only message your target market
- Keep it short and be clear on your offering
- Don't send a bunch of annoying follow-up messages
- If they show interest, take the conversation off LinkedIn.
We hope you found this week’s episode insightful and helpful.
Stay tuned for more exciting guests featured on SUNDAYS & BUSINESS and their expert advice on various professions and industries.
Want to be featured in an upcoming episode? Email us at marketing@fridayapp.com.
Have a successful week ahead!
