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Happy Sunday! Welcome back to SUNDAYS & BUSINESS. This week features Eli Basch Founder and Creative Director at day3 media, with three easy-to-implement tips on Defining The Essence of Your Brand.
What problem do you solve?
You need to be clear on what problem you solve. This is vital because it is the reason your company exists. There are a million other companies that do what you do so how are you different?
Define your promise.
Say a travel agent solves the problem of sleepless nights when planning for a vacation. The reason they exist is to solve this problem. They promise to make sure you aren’t tired and stressed by the time you arrive.
Empathize
Show people that you care and understand their issues by discussing the pain points they face on your website, social media, and marketing materials. Demonstrate how you deal with solving them by offering practical steps or sharing success stories.
We hope you found this week’s episode insightful and helpful.
Stay tuned for more exciting guests featured on SUNDAYS & BUSINESS and their expert advice on various professions and industries.
Want to be featured in an upcoming episode? Email us at marketing@fridayapp.com.
Have a successful week ahead!
